his week sees the nationwide launch of Burger King’s Whopperrito. No, you didn’t read that wrong – the fast-food king has really put a Whopper in a burrito.

Like KFC’s burrito project before it, the Whopperrito is a bland reminder that mediocre meals remain mediocre even when they put on new party clothes.

But it points to a new trend in hipster food: the burritofication of all food types. Jeffrey Pilcher, a food historian and author of Planet Taco: A Global History of Mexican Food, says the burrito and the taco have become a new kind of shorthand for chefs. “Put something in a burrito and it acquires this cool edge,” he says. “It’s a way of Americanizing foreign food, but without that McDonald’s feel.”

Read the full story (source): With Burger King’s Whopperrito, have we reached peak burrito? | Life and style | The Guardian

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